What is Augmented Reality? According to Wikipedia it is nothing else but “a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data”.
Let us see some examples of how this can help development of your business
For offline media Augmented Reality may become a simple and cheap way to add interactivity. A reader or a TV watcher doesn’t even have to make any effort – all they have to do is point their mobile phone at the magazine spread or their TV set and see 3D version of the products they are reviewing or interactive additions to the program they are watching.
Advertising is probably where we currently observe the most successful implementation of AR. While automakers have been the most active, this technology can be introduced into any type of advertisement and for any type of industry. In case of automakers, users can not only see the 3D model of the car, but even virtually drive it!
Another common implementation is when you bring your mobile on top of an ad in a magazine, a 3D version will appear immediately. Your customer will stay on your ad longer as it will allow him to literally rotate the 3D version of the product in his hands and better appreciate its size and shape.
Augmented reality can also be useful for education matters. For example, Google Earth can be enhanced with an additional layer of 3D models of multiple architectural attractions.
It really is a fun and simple way to add interaction to your offline content – allow your clients to handle your products on the screens of their mobile devices. Call us today to find out how we can, together, bring augmented reality to your clients.